Case Study: Empowering Chris Price Financial

In today’s fast-paced business landscape, maintaining a competitive edge is paramount to achieving success. The seamless integration of modern technology with efficient processes offers a substantial advantage. Flotek Group has been working with Chris Price Financial to embark on a journey to redefine their operations using the capabilities of Microsoft Teams. 

At the heart of this partnership lies the story of Chris Price Financial and their quest to elevate their services to the next level. Chris Price was already aware of Microsoft Teams. Through regular briefings at Business Network International (BNI) with our account consultant Richard Williams, he began to see the untapped potential that Teams could offer his business. A conversation about possibilities turned into a mission to explore the true capabilities of this innovative platform. 

Unveiling the Potential 

To dive deeper into the possibilities, Flotek showcased a comprehensive demo. Leading this enlightening session was Jay, who delved into the myriad ways in which Microsoft Teams could reshape Chris Price Financials’ technological landscape. 

The discussions during the demo revolved around several key focal points. 

Mobile Flexibility

Teams Mobile emerged as a solution that transcended traditional office boundaries. Being available anywhere through the company’s main number, rather than relying solely on personal mobile phones, empowered the team to respond promptly and professionally, fostering more of a client trust.

Chris Price Blog Image
Teams Info Table

CRM Integration

One of the most compelling aspects was the integration of Teams with the company’s Customer Relationship Management (CRM) system. This integration brought client records to the forefront, providing instant access to vital information and enabling personalised interactions that were previously unattainable. 


In today’s era of data breaches and cyber threats, security is paramount. The Teams platform offered advanced security features that safeguarded confidential client data and sensitive business information, instilling peace of mind for both the consultancy and its clients. 

Flotek Cyber Security Page
Chris Price Blog Image

Easy Communication

Transitioning from inefficient handsets to seamless headset-based communication was a game-changer. This shift not only improved efficiency but also ensured that the team could stay connected effortlessly, contributing to smoother workflows. 

Elevating the Client Experience: Giving Them an Edge 

The synergy between Flotek Group and Chris Price Financial was about more than just adopting new technology—it was about leveraging innovation to provide an unparalleled client experience. The streamlined communication methods enabled by Teams translated to quicker response times and more focused interactions. The mobile flexibility empowered the team to be “in the office” even while on the move, showing clients that their needs were always a priority. 

Every client interaction became personalised and tailored, as the team could access historical data and preferences effortlessly through their CRM. This attention to detail not only enhanced the consultancy’s reputation but also solidified client relationships, creating a significant competitive edge. 

Where Innovation Meets Vision 

The collaboration between Flotek Group and Chris Price Financial exemplifies how embracing innovative solutions can truly give a business an edge. Through Microsoft Teams, communication became fluid, client experiences became exceptional, and security became uncompromising. The partnership between these two entities not only highlighted the power of technology but also underscored the importance of vision, adaptability, and the commitment to enhancing client-centric operations. 

As we move forward in an ever-evolving technological landscape, the success story of Chris Price Financial and Flotek Group stands as a great example to the transformative potential that emerges when businesses embrace innovation with a clear purpose in mind. 

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Malcolm Holland, the Managing Director of Flotek Group

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